Beach Boys restaurant to open in Vegas
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2 December 2011
2 a.m.
The Beach Boys are joining a growing wave of musicians opening restaurants in Las Vegas.
The iconic California band is pairing with Caesars Entertainment and the Monsoon Group to open the Beach Boys Good Vibration Restaurant at Bally’s. The establishment is expected to debut in summer 2012, the year of the Beach Boys’ 50th anniversary.
Operations Manager Nick Raymond said Las Vegas will be the restaurant’s first location, but investors hope to expand it worldwide.
“People say, ‘Wow, the Beach Boys, that’s 50 years ago,’” Raymond said. “But we’re bringing in a new cutting edge. It’s more like surf fusion. It’s not like we’re going to play ‘Good Vibrations’ every five minutes. It’s going to be about what’s happening in Huntington Beach, Hawaii, Australia, South Africa. It’s about cars, surf, women, the lifestyle.”
Raymond said the casual-dining restaurant will feature a diverse menu and bar with affordable prices.
If it opens as planned, the restaurant will be the latest in a string of musician-owned eateries. Jimmy Buffett started the trend with Margaritaville in the Flamingo. B.B. King, Sammy Hagar, Toby Keith and Vince Neil soon followed. Most recently, Kiss announced plans for a themed coffeehouse, and Lynyrd Skynyrd BBQ and Beer opened Thursday at Excalibur.
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Difficult to think Caesars Entertainment when commenting on Harrahs, the Kresges's Five and Dime Stores of the Casino Industry. Kresge went on to become K Mart, again similar to Harrahs. Bally does need help, particular in the area of restaurants. Only thing they have going besides location, is Jubilee. A long way away from the old MGM and early Bally days when that property was really something. Then along came Harrahs.
Hopefully, they'll have the local Beach Boys band, Good Vibrations there regularly. Check them out on youtube: http://youtu.be/uMWrcZBh7ak
I've eaten at Margaritaville. The food was good and I'd go back. But, with many "celebrity" eateries, the food stinks and the prices are exorbitant. Name recognition is meaningless then. Ask Eva Longoria and B.B. King, if you don't believe me.
Can anyone say, "closed within one year"?
Location, location, location...nothing's changed on the real estate priorities.
Bally's is about as popular as a Boulder Hwy casino.
I too, don't expect this Beach Boys venue to last....unless they have something other music-themed restaurants don't have. My hopes would be a revolving list of top-notch musical guests from the 60's, 70's & 80's which would bring in tourists & locals who might not have ventured into Bally's at all.
As for the food: A not-pricey menu would bring in a volume rather than only high priced menu items. That way a family could afford to eat and enjoy those oldie-but-goodies from the by gone era.
Decor: Beach, sand, sounds of waves crashing on the shore, surfboards, record albums, artifacts (similar to what the Hard Rock has) that we can relate to.
AND, live video on big screen TV's of webams of popular beaches from around the world. Example: beach and waves of Waikiki, Miami Beach, Manhattan Beach, CA.