Meet: Dr. Samir Pancholi:

Business relationships form and flourish by listening

Dr. Samir Pancholi says that people who seek cosmetic surgery to appease or spite another will likely be less than satisfied.

Name: Dr. Samir Pancholi

Company: Pancholi Cosmetic Surgery

Title: Medical director and surgeon

What’s new with you and your company?

In an effort to support and further awareness of abused women, we recently conducted a bra drive. We acquired more than 100 new and gently worn bras (professionally cleaned courtesy of Al Phillips) and donated them and $10 per bra to The Shade Tree.

In our practice, we’ve seen women emotionally transform themselves with minor changes in their appearance. We are also acutely aware that many women are emotionally transforming their lives in other ways as well.

What is the best business advice you’ve received, and who did it come from?

Listening. That has been the most valuable advice ever. I am not sure who the first was to tell me. I heard it so many times.

It finally registered, however, during my training. This time, though, I wasn’t being told to listen. I was observing how honest, respectful relationships could form and flourish by providing the simple offer of attention and interest. This has been integral in allowing our practice to succeed.

What challenges do you face doing business here?

Las Vegas is a very competitive market. We have some really good and time-tested surgeons throughout the valley. In this industry, not only do results matter, they are on display. Cosmetic surgery in Las Vegas demands a high level of skill, knowledge and ability.

That’s expected, so the challenge truly becomes distinguishing oneself from the rest. I believe each practice naturally takes on a personality. The personality develops from the staff, their happiness and the integrity and character of the practice.

What’s the best part about living here?

Having the world at your fingertips — music, performing arts, world-class food, 24-hour energy, growth and, of course, fantastic weather.

What are you reading right now?

“SWAY: The Irresistible Pull of Irrational Behavior.” It is my second read of this book. It speaks to why people will make choices of hope rather than of rationale, and also how easily outside influence affects behavior. It provides great examples that can be applied to all aspects of life.

My favorite chapters speak to why people keep hoping stock prices will go back up rather than taking their money out and cutting their losses. Also, how a college classroom rated a professor two completely different ways based on a written introduction they were handed prior to the class, and how an economics professor was able to get students to pay more than $200 for a $20 bill.

What do you do after work?

Relax, sort of. My relaxing is not very regimented though. Little projects tend to make me a frequent flyer to the local hardware store. Other times, it’s some type of workout, a drive through Red Rock Canyon or meeting up with friends.

Unfortunately, relaxing is often superseded by committee meetings, teleconferences and business “homework.”

Blackberry, iPhone or Android?

At present, the iPhone. It’s easy to use, and its popularity lends to easy accessibility to accessories, like my ever-disappearing charger.

Describe your management style.

I try to present a big picture of the practice philosophies and goals and the staff’s role within. I believe it’s crucial to hire well and to invest time in staff development. At the same time, I want my staff to feel empowered to independently formulate ideas and approaches to achieving their goals. Outside of that, I try to lead by example in providing the respect and customer service our patients expect and deserve.

Where do you see yourself in 10 years?

Having grown in my practice and also as a community leader. Las Vegas is a city with so many leaders, and I think giving back to the community in an organized way is a great way to give back to the community that has given to me.

What is your dream job outside of your current field?

Taking over Anthony Bourdain’s job on “No Reservations.” New cultures, new foods, new people and travelling the world — what a combination!

What is your biggest pet peeve?

Lying. In all aspects of life, it undermines trust, and that is a tough thing to regain.

What is something that people might not know about you?

Back in the days of MC Hammer (high school and early college), I won a couple of hip hop dance contests. I had a short stint as a DJ in college, and for the past year or so (influenced by a trip to Costa Rica 10 years ago), I’ve been taking salsa lessons.

Anything else you want to tell us?

Cosmetic surgery is not for everyone. Those who are seeking to appease or spite another, attempting to save or recover from a broken relationship or feeling like it will give them the little extra needed for a career move will likely be less than satisfied.

Surgery can have a significant psychological impact. In our experience, the more positive impacts tend to favor those who have thought well about their desire for surgery. It is such a great reward to see this impact — the smiles, personalities, confidence and body language flourish and bloom. That is the joy for me.

Tags: Business