LVCVA ad aimed at LGBT travelers getting national attention
24 January 2013
A Las Vegas ad campaign unveiled in June got a second wind this week after a national publication called attention to the city’s bid to attract gay and lesbian travelers, a lucrative market. The Huffington Post on Monday ran a story about the "sizzling" Las Vegas Convention and Visitors Authority campaign. Several other media outlets followed. The ads depict a conservative-looking heterosexual couple standing among a group of same-sex couples, with a tagline that reads, “Everyone’s welcome ... even straight people.” Another similarly tagged ad uses the imagery of a station wagon parked among sports cars in a valet line. ...
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