LVCVA ad campaign to drive visitors to trip-booking website
8 January 2013
You probably don’t know much about 45-year-old Las Vegasdotcom. He’s an ordinary-looking guy, an insurance salesman, often confused with the Internet website that’s now selling rooms, show tickets and tours in Southern Nevada on behalf of the Las Vegas Convention and Visitors Authority. That’s the story line for a new series of television ads that debuted Monday to drive traffic to the LVCVA’s lasvegas.com website. City tourism leaders hope the public will get to know him as well as they know the “What happens here, stays here” slogan. R&R Partners executive Billy Vassiliadis introduced the new television spots, the first ...
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