The strip:
Riviera issues low-price guarantee for conventions, meetings
Thursday
18 October 2012
7 p.m.
The Riviera hotel-casino said Thursday it is offering a low-price guarantee for conventions and meetings.
The guarantee applies to meetings with room blocks of 100 or more on peak nights.
The property with 2,100 guest rooms said it has more than 160,000 square feet of meeting space that can be configured to suit the needs of groups.
"The Riviera invites planners and organizers to bring us proposals from competitor properties, and we guarantee to beat any cost in Las Vegas," said Dave Zweifel, Riviera vice president of sales.
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The management at the Riviera is doing their best to make lemonade out of lemons. The Riviera's fate was sealed years ago when former owners abandoned the semblance of their French brand and began construction projects that chopped up the property into zones that have virtually no continuity of a resort experience while adopting the dated look of a glass with stickers exterior veneer. They had success with shows like Splash and Crazy Girls but the sizzle has diminished on their entertainment offering that is no longer competitive. I question some of their capital expenditures but again their resources are very limited and they did need to refresh their slot product. There is little aging properties can do when their low ceilings are a structural impediment. There remmains a work-in-progress unfinished look to the property that should have been further along by now.