Las Vegas Sun Newstravel:
Southwest goes tropical
Airline’s expansion will include a Caribbean destination among seven new cities
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26 November 2012
1:55 a.m.
The busiest commercial airline at McCarran International Airport is spreading its wings and by April will have seven new cities on its route map, including its first in the Caribbean. Southwest Airlines, which operates an average of 212 flights a day from Las Vegas to 54 destinations, finished acquiring AirTran this year and began the lengthy process of assimilating that airline’s network. During the first three quarters of 2012, Southwest flew 12 million passengers to and from Las Vegas; AirTran flew an additional 314,000. Southwest steadily has grown capacity to and from McCarran during the past year by increasing the ...
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Excellent news. Many fabulous cruises start from San Juan and the beaches are beautiful there.
Mr. Velotta, just a quick comment on the story -- should a reader really have to scroll all the way down to paragraph 7 (of 12) to learn what CITY in the Caribbean will have SW service and the DATE this service will begin? Shouldn't that information be in the very first sentence?
I had to read the story to find PR is where the new flight will go, If it was in the first paragraph that is where I would have stopped reading. Easier to place a bet in the Cayman islands and Vegas in the same day now.
Writers get a little more story-telling license in columns, Emthree. And I do appreciate you hanging on to the seventh paragraph to find what you wanted to know.
So Richard, are you saying that you *want* your readers to slog through boring, number-filled paragraphs about "markets" that sound like business-section writing before answering the headline's hook? Because I don't find a "story" the way this article unfolds, just a bunch of jumbled facts. How about a little history of Airtran? Or start with a snappy intro like "You can go to Aruba, or you can go back to Cleveland." That's not even snappy. And by the way, it's San Jose *del* Cabo.
Egads, no wonder I thought this article sounded like it was written for the business section -- this is the business section! All those numbers business people love to read. I thought I was over at the Sun. Well, as Rosanne Rosanna Danna says, "Never mind."