‘It’s like our Super Bowl’: A retailer’s view of Black Friday
23 November 2012
Michelle Allen, the store leader at the Meadows mall branch of JCPenney for the past year, has been preparing for what she calls the Super Bowl of retail: Black Friday. The company, which is pushing a new concept of staging fewer sales year-round and offering lower daily prices instead, is promoting one of its rarer sale days. Allen will be working at the front entrance, ground floor. After 25 years in retail, 21 of them with JCPenney, it's where she prefers to be stationed on Black Friday — the point position. She'll lead a workforce that has ballooned from its ...
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