Aliante Station posts profit on higher revenue
15 May 2012
Aliante Station hotel-casino in North Las Vegas reported a first-quarter profit Tuesday, reversing a year-ago loss.
The property, which was taken over by lenders as part of the Station Casinos Inc. bankruptcy reorganization, said it earned $1.2 million vs. a year-ago loss of $7.2 million. Net revenue advanced from $17 million to $18.9 million.
With expenses holding steady, the 202-room property benefited from a 13 percent bump in casino revenue from $12.9 million to $14.5 million.
The property, which is still managed by Station Casinos, attributed the increase "to the success of current marketing programs.'' Those programs target the local market in the Aliante planned community and elsewhere in the North Las Vegas area.
Aliante Station bars and restaurants saw their customer count increase 3.3 percent and the average guest check increased 2.7 percent.
Occupancy at the hotel rose from 91 percent to 93 percent with the average daily rate rising $2 to $89. This improvement was also attributed to current marketing and sales programs.
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