Gaming supplier Bally Technologies reports record sales

Gaming supplier Bally Technologies Inc. reported record sales Thursday as new and existing casinos ordered its slots, including new Grease and Michael Jackson machines.

The Las Vegas company said revenue in its fiscal year fourth quarter ended June 30 increased 15 percent from last year’s fourth quarter to $246 million.

Bally’s quarterly profit of $26.5 million, or 61 cents per share, was up from $25.5 million, or 51 cents, in the year-ago quarter.

While the Las Vegas casino industry generally faces cautious consumer spending tied to the lackluster U.S. economy, manufacturers of slot machines, lottery terminals and casino operations systems like Bally and International Game Technology are reporting strong sales.

That’s because of new casinos opening around the world and the need for existing properties to have the most current and popular slots on their casino floors.

IGT, for instance, reported a 9 percent increase in year-over-year revenue for its third fiscal quarter ended June 30 to $533 million.

Bally said gaming-device sales in its fiscal fourth quarter totaled 5,322 units, generating revenue of $96.8 million. That is up from sales of 3,829 units for $72.7 million in the 2011 fourth quarter.

Executives told analysts on a conference call that the company is well positioned to compete in the online and mobile gaming industries as they develop.

As a business-to-business Internet gaming provider, the company will provide services for online poker partner operators now undergoing the licensing process in Nevada.

Bally’s platform, for instance, is behind the free play site on the Golden Nugget casino website that recently achieved some 15,000 distinct users in one day, the company said.

Bally is also responsible for a new virtual horse racing bonusing system at the South Point.

Bally said Thursday that system has been successful in driving improvements for the casino, including new enrollments in the South Point players club.

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