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Press Release

Riviera Casino & Hotel and Highway Vibe Present $72,055 Cash Frenzy as Part of mid-November Entertainment Extravaganza

LAS VEGAS – Nov. 2, 2012 – The third weekend of November is shaping up to be quite entertaining at Riviera Casino & Hotel, highlighted by the $72,055 Cash Frenzy promotion presented by Highway Vibe from Nov. 10 – 18. Cash Frenzy features hourly drawings for Riviera Rewards members with multiple cash winners each hour. On Saturday, Nov. 17, the Old School Classic Jam brings together four acts in one unforgettable concert as Rob Base joins Rose Royce, Cherrelle and special guest star, Shalamar, beginning at 7:30 p.m. Also on Nov. 17, the Riviera’s Le Bistro Sports Lounge holds a viewing party for UFC 154, featuring the highly anticipated main event between Georges St-Pierre and Carlos Condit. Doors to Le Bistro Sports Lounge open at 6 p.m.

CLICK TO TWEET: .@RivieraLasVegas & @HighwayVibe present $72,055 Cash Frenzy plus Old School Classic Jam and @UFC 154 viewing party on 11/17. http://clicktotweet.com/UZT0n

The Cash Frenzy is a series of random drawings for Riviera Rewards members. Cash giveaways on Nov. 16 and 17 are $250 and $500 per hour, respectively, while Nov. 18 drawings will have multiple winners of $1,000 and $5,000 and one winner of $22,055. All members automatically receive one entry and members who play with their Rewards Card from Nov. 10 – 18 will receive one bonus entry for every point earned. Any members who earn 5,000 points or more during the qualification period receive 1,000 bonus entries. Official rules and the Cash Frenzy drawing schedule are available at www.RivieraHotel.com.

Tickets for Old School Classic Jam, being held in the Royale Pavilion, are $19 for General Admission, Select Seating for $33.50, $43 Preferred Seating and VIP Seating for $53. Tickets are available at the Riviera Box Office, by calling Ticketmaster at (800) 745-3000 or at www.ticketmaster.com.

The UFC 154 pay-per-view bursts into Le Bistro Sports Lounge with doors opening at 6 p.m. There is a $20 cover charge or guests can get cover charge plus all-you-can-drink domestic beers and well drinks for $40. Tickets are available at the door and are sold on a first-come, first-served basis.

About The Riviera Casino & Hotel
Celebrating more than 55 years of non-stop entertainment, the Riviera Casino & Hotel is one of the iconic casino and hotel destinations in Las Vegas. With over 2,000 hotel rooms and 160,000 square feet of convention space, the Riviera brings a rich tradition of quality, service and hospitality excellence. Located on the north end of Las Vegas Boulevard, the Riviera features over 100,000 square feet of casino space with all of the latest games along with award winning entertainment and a variety of dining options. For more information on the Riviera’s amenities, visit www.RivieraHotel.com.