Hilton Worldwide on Thursday announced a new name for the former PH Towers Westgate timeshare resort on the Las Vegas Strip.
The new name for the 52-story timeshare, which has more than 17,000 vacation interval owners, is “Elara, a Hilton Grand Vacations Club.”
The 1,201-unit Elara was sold in November and, after a series of transactions, new owner LV Tower 52 LLC hired Hilton Grand Vacations to rebrand the property and provide future timeshare sales and marketing services.
Elara becomes the fourth Hilton Grand Vacations Club in Las Vegas, and more than 48,000 Hilton Grand Vacations Club members have a “home resort” in Las Vegas, the company said.
Other Hilton-branded properties in Las Vegas include Embassy Suites, Hampton Inn, Homewood Suites by Hilton, DoubleTree by Hilton and Hilton Garden Inn.