A sign of the times: Terrible’s rebranding officially completed with new marquee

The neon sign at Silver Sevens Hotel & Casino is ceremonially lit in Las Vegas on Monday, July 1, 2013. Silver Sevens Hotel & Casino was formerly known as Terrible’s Hotel and Casino.

Silver Sevens Sign

The neon sign at Silver Sevens Hotel & Casino is ceremonially lit in Las Vegas on Monday, July 1, 2013. Silver Sevens Hotel & Casino was formerly known as Terrible's Hotel and Casino. Launch slideshow »

A surge of electricity Monday night brought the Silver Sevens Hotel and Casino officially to life.

Affinity Gaming officials activated the new Silver Sevens neon sign, marking the completion of a $5 million, 18-month renovation and official name change for the former Terrible’s Hotel and Casino.

Renovations included new furniture and bathroom fixtures for all the hotel rooms, a redesigned William Hill sports book, an updated Corona Cantina bar and a new welcome center.

The property's iconic Terrible’s Cowboy sign was taken down and donated to the Neon Museum.

Tags: Business, News
Gaming

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