Shuffle Master changing name to better reflect its offerings

Casino supplier Shuffle Master Inc. is changing its name dating from 1983 to SHFL entertainment Inc.

The name reflects three things: The company’s largest product, card shufflers; its NASDAQ Stock Market symbol, SHFL, which was assigned when it went public in 1992; and the company’s growing portfolio of other products and services.

Those additional offerings, highlighted by the “entertainment” tag, include online gaming systems, table games, roulette chip sorters and slot machines.

“We have built a solid reputation over the past 30 years as a leading provider of casino gaming solutions to our customers all over the world. We believe that our image and name should pay homage to our roots, while at the same time encompass who we are today and accurately reflect all that we have to offer now and in the future,” CEO Gavin Isaacs said in a statement Monday. “We are truly an entertainment company, providing products that encourage and support a dynamic gaming experience for players and innovative solutions for our customers.”

The Las Vegas company is unveiling the new name this week at the Global Gaming Expo (G2E) conference at the Sands Expo Center in Las Vegas.