Tropicana Las Vegas clubs under new ownership yet again

A look at Nikki Beach at Tropicana Las Vegas during its opening day of May 27, 2011. The dayclub, which was SPF Beach Club for a time, will be rebranded as “Bagatelle Beach” and reopen in May.

The nightclub and dayclub at the Tropicana hotel-casino have been sold and will be rebranded for the third time in a year.

The buyer is the New York-based ONE Group, which has clubs and restaurants around the country, including STK restaurant at the Cosmopolitan.

Devon Mosley, director of marketing at the ONE Group, said Thursday it’s acquiring the Tropicana venues April 1.

"We will enter into a long-term lease to operate the spaces alongside, yet independent of, Tropicana," Mosley said.

The clubs will shut down for a brief renovation after the purchase, with the dayclub to reopen as "Bagatelle Beach" in May and the nightclub to reopen soon after with a name that has yet to be determined.

The ONE Group said it will bring to Las Vegas the Bagatelle Champagne party brunch, which it said was made famous in New York's Meatpacking District.

The party brunch concept involves an its "never too early for a party" theme and includes Champagne-fueled afternoons with a European flair, the ONE Group said.

"Following the successful opening of STK at the Cosmopolitan, we are extremely excited to expand our footprint here in Las Vegas with Bagatelle," Jonathan Segal, CEO of the ONE Group, said in a statement.

Terms of the deal weren’t disclosed.

"We have been continually looking for ways to better enhance our guest offerings and at the same time elevate our brand through these types of strategic relationships. We couldn't be more happy with this announcement, and more importantly, we know our guests will ultimately be the ones who are most pleased," said Fred Harmon, vice president of talent and image relations at the Tropicana.

For the Tropicana, this will be the latest in a dizzying series of changes in the club lineup at the newly renovated resort.

Club Nikki and Nikki Beach were completed in May, only to be rebranded a few months later as RPM Nightclub and SPF Beach Club.

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