The Indian ‘Oscars of marketing’ convention held in Las Vegas
When 300 of the world’s top Indian business leaders held a two-day branding and marketing seminar, they came to one of the nation’s most recognizable brands: Las Vegas.
The fourth annual PowerBrand Glams — considered the Oscars of the Indian business world — arrived this week at the Venetian. Previously, the event had been held in New Delhi, Dubai and London.
“I think it’s important because they didn’t go to New York and they didn’t go to Los Angeles, they came here,” said spokeswoman Sue Manteris, a member of the Las Vegas Indian Chamber of Commerce. “I think they recognize Las Vegas as one of the best branded entities in the world.”
During the conference, awards were distributed to leading Indian brands and entrepreneurs, and former Las Vegas Mayor Oscar Goodman spoke. Attendees also networked with Nevada business leaders.