Sweets in the Square: Sugar Factory opening off-Strip location

Sugar Factory in Paris Las Vegas.

Sneak Peek: Sugar Factory at Paris

A sneak preview tour of the new Sugar Factory, which includes a restaurant, at the Paris on Feb. 28, 2011. Launch slideshow »

Sugar Factory, the celebrity-splashed dessert chain with stores on the Strip, is opening its first Las Vegas shop outside the resort corridor.

But not too far outside.

Sugar Factory plans to open a 7,000-square-foot store this fall at Town Square, the 93-acre retail and office complex on Las Vegas Boulevard at Sunset Road, 2 miles south of the Strip, the company announced today.

An exact opening date has not been set, spokeswoman Sarah Alamshaw said. It is taking the space formerly occupied by Meatball Spot, which opened in Town Square last fall but recently closed its doors and is moving to Planet Hollywood.

Sugar Factory’s menu includes pancakes, salads, hamburgers, pizza and pasta, but the chain is best known for its sweets. The King Kong Sundae, for example, has 24 scoops of ice cream and two cupcakes, as well as sprinkles, caramel sauce, fudge sauce, strawberry sauce, marshmallows, Reese’s Pieces, chocolate chip cookies, crushed waffle cones, gummy bears, white chocolate strawberry shavings, sliced bananas, toasted walnuts and whipped cream. And, the company says, it’s “topped off with giant swirly pops.” In Las Vegas, Sugar Factory has stores in the Mirage, Planet Hollywood’s Miracle Mile Shops, Paris and the MGM Grand. It also has stores in Bahrain and New York City’s trendy Meatpacking District and is planning locations in Brooklyn, N.Y.; Los Angeles; Washington, D.C.; Chicago; Boston and Miami.

The company says its Couture Pops “have made confections a celebrity accessory.” In its news release announcing the Town Square store, the company said Britney Spears, Nicki Minaj, Katy Perry, Rihanna, Sting and Charlie Sheen, among others, “have been spotted with the sparkly lollipops.”