The Beach Boys are joining a growing wave of musicians opening restaurants in Las Vegas.
The iconic California band is pairing with Caesars Entertainment and the Monsoon Group to open the Beach Boys Good Vibration Restaurant at Bally’s. The establishment is expected to debut in summer 2012, the year of the Beach Boys’ 50th anniversary.
Operations Manager Nick Raymond said Las Vegas will be the restaurant’s first location, but investors hope to expand it worldwide.
“People say, ‘Wow, the Beach Boys, that’s 50 years ago,’” Raymond said. “But we’re bringing in a new cutting edge. It’s more like surf fusion. It’s not like we’re going to play ‘Good Vibrations’ every five minutes. It’s going to be about what’s happening in Huntington Beach, Hawaii, Australia, South Africa. It’s about cars, surf, women, the lifestyle.”
Raymond said the casual-dining restaurant will feature a diverse menu and bar with affordable prices.
If it opens as planned, the restaurant will be the latest in a string of musician-owned eateries. Jimmy Buffett started the trend with Margaritaville in the Flamingo. B.B. King, Sammy Hagar, Toby Keith and Vince Neil soon followed. Most recently, Kiss announced plans for a themed coffeehouse, and Lynyrd Skynyrd BBQ and Beer opened Thursday at Excalibur.